The return on your investment by spending time at an exhibition booth can be very high. However, this is only going to be the case if you have something that stands apart from the rest. Trade shows are huge events, and people don’t have time to stop at every booth in there. They are going to be drawn to the visual aspects of what you have on display.
With this in mind, it is very important you take your time to find the right provider for your exhibition booth design. If you drop the ball, the outcome isn’t going to be very good. You may generate some sales and some leads, but nothing compared to what you could have. Don’t be in a rush to select just any provider, take your time to verify what they can do for you.
How does it Promote the Products or Services?
You may have some concepts in mind for your exhibition booth design. Don’t hesitate to share them with the provider. This gives them a good idea of what you are interested in. Don’t worry if they are rough concepts or designs. It gives all involved a starting point. They can then elaborate on that idea. You should always have final approval for what they will create.
You need to think about how the exhibition booth design will promote the products or services you offer. What is going get people to stop and come over versus walking on by to the next booth? The provider should take the time to really learn about your business and your goals. This will help them to give you the best input for the project.
How Durable is it?
Some promoters are on the trade show circuit for months at a time. With this in mind, you need an exhibition booth design that will hold up. Talk to the provider about the durability of the materials used to create it. If it will start to fall apart half way through your circuit, that will compromise the value. It will reflect poorly on your business.
What will it Cost?
Paying for a durable and impressionable exhibition booth design doesn’t have to be huge expense for your business. Do your homework so you know who you can trust and who is offering such services for a price you can afford. Make sure you get a price quote before you hire them. The last thing you want is stress due to not being able to afford the cost when it is finished.
The concept, the size, and the materials it is made from will all influence overall cost. When done correctly, this is an investment in your business that will make you far more money. The design should be something you can use to encourage people to buy what you offer.
How Long will it take to Create?
It does take time for the initial idea to evolve into a concept that can be created. Once that is done, then the provider needs sufficient time to get the work completed. They should be able to let you know how long it is going to be before it is completed. Give them plenty of time so you don’t feel rushed to get it in time for the first trade show.