There is a lot to consider when thinking about packaging design projects Portland OR. In the first place, it is important to keep your product safe and secure on its journey from your facility to the customers’ home. It is also important to choose packaging that is appealing to your customer. Like it or not, a large portion of consumers’ buying decisions are based on the appearance of the package, despite conventional wisdom to the contrary.

Tracking and analyzing trends in package design can be very illuminating and potentially beneficial. This is true whether you decide to follow the trends or defy them to make your product stand out.

1. Tactility

In many cases, physical products have given way to the digital and the virtual. At times, it can give the world of commerce an air of unreality. However, there are certain products that can never be digitized. Marketers …